The Australian market is evolving at a fast pace, and customers are here are buying products and services online. Smartphones are preferred for communication and online shopping too.
When it comes to reaching prospective customers, digital marketing provides efficient ways to target. It can grow website traffic, boost brand recognition, and attract a large number of clients.
A business that doesn’t implement strategies of digital marketing services Australia is limiting its growth opportunities. Keep reading to find out more about how to reach your customers effectively.
Reach Customers Searching for Similar Products Through SEO
Search engine optimization plays an essential role in attracting and retaining clients by boosting your website’s overall visibility in major search engines like Google or Bing.
According to a Search engine journal, 76% of consumers who search for information about something nearby would visit the business within the same day. Any company with a physical store and wants to establish itself online can benefit from local SEO services.
Local SEO helps optimize your content to rank in the top positions of local search results. Local SEO services in Australia enable web users to actively search for the services you provide to visit your website.
When it comes to targeting a large-scale version, Enterprise SEO can provide efficient results. Unlike local SEO, it deals with different markets and mainly involves a more extensive and complex website.
Tap a Wide Audience Using Social Media
Aussies use social media channels like Facebook, Instagram, Twitter, and YouTube to connect with desired products, services and brands. Establishing a social media presence is a great way to add new and old customers. As per a report, in Australia, there are 18 million social media users in 2021. Social media plays a pivotal role in any digital marketing strategy you embark on.
Social media takes you closer to a potential audience and establishes trust. It’s not about just creating posts for the platform and responding to comments. Social media helps to create a thriving community and snowballs the branding. So, let’s explore the social media strategies that benefit your marketing plan.
- Share visuals of your brand: Sharing posts, videos and content related to your brand on social media is one of the best, free and effective ways to boost your brand visibility. Every post you share will be available to a new network of visitors that eventually lead them to become your prospective customers or turn them to visit your business website to buy products.
- Use hashtags to be found: Hashtags are an impactful way to reach directly to a targeted audience. For instance, you own a clothing store, so using popular hashtags like #outfit, #girlsfashion, #dress etc., can help visitors discover your brand. So, this strategy will help you from being unknown to becoming one of the most-talked-about the company.
Use Emailers to Grow Customer Base
Email marketing is a highly effective and cost-effective way to reach the target audience. A mailing list can be created using these strategies.
- Pop-ups: Place a pop-up form on the website can be effective in motivating people to sign up. Make sure the pop-ups are relevant and timely for the audience.
- Call to action buttons: Place calls to action buttons with a link to sign-up pages. These should be prominently displayed on blogs, product listings as well as the homepage of a website. It’s an effective way to entice new visitors to join your mailing list.
Send mails about product updates and personalised offers to bring more conversions.
Advertise on Search Engine
Pay-per-click advertising helps your business compete in a dynamic landscape. However, when someone clicks on the ad, the cost has to be paid.
Choose where to show your ad or promote results to a specific group of people or area. The most popular ad strategies are:
- Search Ads: These ads show up when a visitor’s search query matches the ad related to it. The ads are displayed on top and bottom of search engine results.
- Display Ads: These ads are displayed on visited webpages when the audience is consuming content related to ads. These adverts are in the form of images, videos and GIFs.
Paid ads are a quick and effective way to get desired actions from the audience, e.g., purchase, sign-ups etc.
Why Choose O3 Digital for digital marketing services?
O3 Digital is a renowned and trusted digital marketing company Australia that provides a premium and effective solution to SMBs and large enterprises.
Our team of experts helps your company reach a digital audience quickly and effectively. We develop a digital marketing plan that covers
- Content marketing
- Paid advertising
- Search engine optimization
- Social media marketing etc.
If you’re looking for innovative ways to bring more customers to your business, get in touch with our digital marketing team. Find out how our cost-effective services can be beneficial for your business.
Getting your website classified in Google index is possibly the first and foremost goal of any up-and-coming business website. Digital marketers also use different tactics and methods to get it done ASAP. While there are many ways marketers can opt in their quest of how to get ranked on Google, but it is also the responsibility of key individuals in an organisation to understand the ranking process, so they can expect realistic results.
Let us discuss a few of them:
How Google Indexing Works
Google index can be compared to a massive library that is larger than all the physical and virtual libraries in the world combined. And the index contains billions and billions of website pages and information. Now it’s Goggle’s job to pick up and show the most relevant ones according to the search queries. In such a humongous pool of information, Google has to constantly search and identify for the new content along with the deleted one to keep the library updated. And in all this hotchpotch, businesses with a new website have to index their website into Google index to make it appear in search queries.
Moving forward to the problems that businesses and marketers face when trying to earn their place in Google index in 2020; we can see that there are some methods that everyone can use to make your website more ‘searchable’ and speed up the indexing process. Here’s a detailed overview of Google indexing factors 2020.
1. Create and Submit a Sitemap
Creating an XML sitemap can be effective to get your website indexed fast. To better understand this factor, managers have to know that a sitemap is a list of all the important pages on your website written in Extensible Markup Language (XML) format for making it easier for search engines to find and understand them.
A sitemap helps search engine bots and algorithms navigate through your website easily. This way, they can discover new content and start indexing website pages. It improves your overall visibility on search engines such as Google and Bing and ranks new pages without any backlinks. The best part of creating a sitemap is that Google offers sitemap submission facility in which businesses can manually submit their sitemaps that speeds up the indexing process and increases the probability of appearing in search engine results.
2. Remove ‘Nofollow’ Tags
There are also times when Google bots cannot crawl through your website pages and it becomes a cause for the delay in indexing. This happens because your website pages have internal links containing a “rel= nofollow” tag. This tag doesn’t allow search engine bots to crawl through and in turn, your page doesn’t get indexed.
Hence, Google servers do not receive any indexing data about the page and that page doesn’t appear in search results. The best and quite simple way to tackle this issue is to check your internal links for ‘nofollow’ tags. Once you remove these, Google bots can easily follow the link and discover the content on the webpage.
3. Misplaced NOINDEX Tags
NOINDEX tags are a big reason that restricts the indexing process. This is like, you yourself are not allowing Google to index your website pages. As a result, it won’t store the page on Google database or show on the search engine results. Therefore, if any page on your site has a misplaced NOINDEX tag, it will prevent it from indexing and ranking as Google won’t include it in its index. To check for a NOINDEX tag, go to the <head> section of your webpage and look for the meta tag containing NOINDEX.
4. Don’t Forget to Check for Robots.txt File
After NOINDEX, you have to check for the robots.txt file. This robots.txt file tells Google bots where they can go and where they can’t go on the website. You just have to add robots.txt at the end of your website URL and you can see if it exists or not. If the code exists, you have to delete it so that Google bots can crawl and indexing can start from now on.
Google indexing seems quite a basic thing to most businesses and marketers, but it is not. Marketers have to be prepared for issues that are a result of mere ignorance or human errors and tackle those as soon as possible to get the website indexed and appear in search engine results as soon as they can. O3 Digital is the best SEO company in Australia that believes in maintaining transparency in processes and communication, cultivating long–lasting relationships, speedy communication, discipline in commitment and a solution-focused attitude.