Category: Blog

4 Tips to Optimise Your Business Facebook Page

Social media is as much a marketing landscape today as a traditional one. And among all, Facebook is still one platform that gives businesses the traction and lead they deserve. After all, it is home to more than 2 billion monthly active users across the globe and Facebook marketing for businesses is one of the most viable digital marketing options today. Whether it is about setting up a new page for your up and coming business or you want to revamp an existing one, it’s a great initiative. 

optimizing-facebook-page

However, no matter how simple it might seem, setting up a Facebook business page requires a detailed strategy that covers all the possible aspects needed for maximum retention and engagement. This is because not having a comprehensive strategy for your business’s Facebook page reduces the probability of lead generation and customer engagement. 

Here are a few useful tips tmake your business Facebook page the best ican be. 

Tip – 1: Don’t Ignore the Significance of Filling out the Basic Information 

When creating a Facebook page, it asks for the basic information categorically for ‘business’ and ‘personal’ pages. After that, you can enter basic information such as the name of the page, category of the business (industry), address and contact information. Here, you have to keep in mind that you will not be able to change the page name later, so you’ll have to be careful about it. In addition, fill in all the details cautiously in one go as changing basic details too often also negatively impacts the customers. 

Tip – 2: Add a Catchy Profile and Cover Photo 

The profile photo cannot exceed the resolution of 170 px X 170 px with square dimensions. Similarly, the cover photo has to be in the landscape dimensions with the best resolution of 820 px X 462 pxHere, you have to be quite aware that the images you are using must be in-line with your industry, business and of course, the content that you are going to post on a regular basis. In addition, never ever post a cover or profile photo of your business’s founder, CEO as it is often considered unprofessional among clients. 

Tip – 3: Don’t Miss Out on Page Details 

As soon as you’ve completed the previously-mentioned steps, Facebook will pop-up a few tips to help you complete your overall page set up. However, you can also go to the ‘settings’ and choose and fill fields such as Description, Category, Contact Information, Location, Hours (time frame when you/page admin is available for interaction), and more (in-case you want to specify the price range, products/services description, other information, etc.). All these details will be displayed on your ‘about’ page and therefore, you’ve got to be entering information that is precise and extremely relevant. 

Also, do not forget to add a username to your page as it will automatically create a separate, unique URL that you can share with your clients and customers. And not to forget the ‘add a button’ option as it allows you to add a custom CTA that your clients and customers can use to send messages or even make phone calls. 

Tip – 4: Add a Personal Touch 

This is one of the critical steps as customising your Facebook page with all the possible UX, UI elements will help a visitor better engage with your marketing goal and message. You can use different free and/or paid templates that will add a certain look and feel to the page. It will convey the type of products and/or services and services to the visitors and will also make your brand stand out from the competition. Here, the key is not to add the best design or images to your template; instead, it should be about making it more user-friendly and in-line with the overall marketing strategy.  

Developing smart Facebook marketing strategy and implementing it is one thing and they being successful is another. Therefore, marketers need to regularly monitor and adapt their strategy so that they can measure its proficiency and make changes accordingly.  

O3 Digital is the best social media marketing agency in Australia that believes in maintaining transparency in processes and communication, cultivating longlasting relationships, discipline in commitment and solutionfocused attitude. Their Facebook business page management service can be considered one of the best in the industry as their dedicated staff has been the driving force behind their goal of achieving clients objectives such as increasing their traffic, leads and revenue to maximise ROI. 

 

How to Create & Optimize Blog Posts That Convert

There is no doubt that the secret to a great blog depends majorly on its content quality. But sometimes, despite excellent quality content, a blog might not fetch the right result and able to convert well. Many SEO Agencies and Content marketing companies in Australia face this type of problem.

Do you face this problem too? If yes, then you don’t have to worry about it anymore. In this blog, you can find the solution you are looking for.

Although content is the king behind the success of a blog, sometimes, this king needs to be accompanied and guided by other digital marketing factors as well. Here we’ve mentioned a few tips that will allow you to write and optimize blog posts that convert.

      • Study the target audience: This should be the first step before any person or writer begins the process of writing a blog. The writer must understand and know who the audience is and what they are looking for. Instead of just simply guessing about what the audience wants, the writer must first do proper industry research and competitor analysis. And for the benefit of the writer, there are tons of resources available out there that can be used to make the industry research process easier.
      • Use compelling headlines: The headline of a blog plays a major role in catching the attention of the readers towards your blog. This means that if you don’t have a compelling headline, then there’s a good chance that your blog post will not be read or shared. So, if you want your blog to be a success, then you must first come up with a striking and unique headline. There are some very useful applications and tools available for this purpose from which you can take help.
      • Add images: It is a common human tendency to process visual content faster than text-based content. That is why, adding captivating images to your content can help in boosting blog engagement. But avoid going with a generic photo and try to include a photo that can engage your audience and trigger emotions in a unique way.
      • Optimize for SEO: Every professional blog writer in Australia would know how important and beneficial SEO practices are for a blog. It is essential to optimize your blog according to the SEO ranking factors in order to maximize the SEO rankings. You can take help from SEO blog marketing agency for this purpose. Also, here are some of the tips that you can follow:
        1. Add a proper meta title
        2. Add a proper meta description
        3. Optimize for focused keywords
        4. Use related keyword variation
        5. Add alt-text to your images
        6. Embed internal links to your other content

    Optimize Blog Posts

O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained the reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO and digital marketing services.

By taking advantage of our wide range of digital marketing services and SEO techniques, you will be able to create blogs that will lead to more traffic to your webpage.

The Latest Digital Marketing Trends in 2020

Today digital marketing requires as much focus and effort as any traditional marketing method. The reasons are pretty simple. The number of internet users is increasing day-by-day along with the average time that they spend online. This year, COVID-19 made people spend their maximum time on websites related to news; almost double, whereas, the time spent on OTT platforms has also witnessed a spike. These changing trends along with remote working among everything else are enough to influence digital marketing strategies and trends across the globe.

Talking about the rising trends, social media has become an integral part of digital marketing. And people across the globe are utilising best smo services in Australia that provides the methods and trends to earn money and generate revenue for their businesses. And here are a few drivers related to social media that are influencing digital marketing trends in 2020.

COVID-19 and Digital Marketing

Multinational companies have suffered heavy losses as they had to cancel orders/performances/shows/events and whatnot. Digital marketing came out as an apparent champion and companies who didn’t even have any social media page have now started online trading on various social media platforms. The key aspect in all this is flexibility that allows businesses to adopt and change their strategy as per the need of the time.

Creating Marketable Content

Old-school content formats are fading away and both customers and businesses are refusing to support fake advertisements, testimonials and press releases. Businesses are hiring graphic designers, content writers and other types of content creators who can make the content more appealing and attention-worthy. Today more and more people (who may be existing and/or potential customers for many businesses) are coming online. They are regularly streaming videos and movies and are also quite active on other social media platforms. Such a huge user base can be tapped into through content that is relevant, trendy and of course marketable.

Promoting User-Generated Content

User-generated content (UGC) is always unspecified; it can be text, videos, images, advertisements, all designed by the people. Platforms such as Instagram and YouTube are full of all types of great customer-generated content that can play a crucial role in promoting credibility and improving your marketing strategy. It establishes trust among your clients as the majority of people trust the recommendations and opinions from other users that might be creating/promoting content/products related to your business.

Taking things forward from here, Influencers and bloggers are the best sources when it comes to user-generated content. Influencer marketing is one of the most reliable methods to instantly intensify your marketing campaign and boost awareness. According to Forbes, today influencer marketing is evolving faster than digital advertisements. Also, importance is placed on leveraging an enterprise leaders’ supporters to promote growth.

It is more of a word of mouth advertising that revolves around making full use of the potential of a few pioneers to enhance your brand image for a bigger market. Influencers can help spread the news about the business and/or products through various social channels. Influencer promotion is more real and trustworthy than corporate publicising as more customers trust influencers’ assessments of products and/or services more than typical brand promotions.

Chatbots

Most websites on the internet today rely on chatbots for primary interaction with their clients and customers. The need for employing a customer-attendant becomes negligible. Still, businesses can employ customer support executives for after-sales support and for situations where human intervention is an essential. Responses provided by chatbots are immediate, precise and they can also provide review customers’ entire purchasing history. These are humble helpers that offer exceptional client care by living up to clients’ expectations and robotising redundant operations.

Personalization

Every image, caption, video and everything that you can consider as ‘content’ has to have a strong connection with the brand and its vision. All of these aspects have to be well-planned before it is being published on any platform. The reason for such reforms is the changing digital marketing trends in 2020 as many visitors get irritated with conventional publicising impacts. For instance, the intensity of personalisation clearly reflects in brands such as Netflix and Amazon with their custom-made suggested items or multimedia titles.

Like any other industry, digital marketing worldwide is also going through paradigm changes. Staying at home and remote working has induced changes in people’s online behaviour and marketers have to understand and adopt accordingly. Although some of the changes are new and marketers also didn’t have the bandwidth to implement those, they are most certainly affecting the decision-making process of buyers across the globe.

O3 Digital is the best digital marketing agency in Australia that believes in maintaining transparency in processes and communication, cultivating long-lasting relationships, speedy communication, discipline in commitment and solutions focused attitude. Their processes and dedicated staff have been the driving force behind their goal of achieving clients’ objectives such as increasing their traffic, leads, and revenue to maximise ROI.

5 Major Google Ranking Factors Affecting SEO

All of us know that Google is the most trending search engine used by all businesses for promoting their business online. It is undoubtedly the best search engine at present that can make a business flourish by using a variety of digital marketing tools. But in order to be able to flourish and grow, a business must necessarily keep up with changes in Google Search’s ranking algorithm.

The Local SEO for small business is also another extremely dynamic field that continues to evolve rapidly with each passing day, thereby making it crucial for the SEO experts to stay informed on the most important google ranking factors.

Here is a list of the top 5 Google ranking factors for SEO you should know:

  1. Website URL: The first primary factor to be considered for the Google SEO ranking is having the right kind of URL for the website. It is important because the Google team will visit this URL and look at the page content to understand what that page is about.
  2. Backlinks: It is one of the strongest ranking signals in Google’s search algorithm. A website having more links from multiple high-authority domains has better chances to rank well for top keywords and every online marketer needs to pay close attention to their backlink profiles.
  3. Semantic saturation: It is important to construct SEO content that consists of an appropriate number of relevant keywords, entities, and images for the length of the copy. This is because of the ranking factors that matter the most depending on quality content development.
  4. Mobile optimization: Recently, Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. That is why in order to have your website ranked higher in search results; it is necessary to make sure that it is designed for mobile users.
  5. Website Speed: The website speed is always considered as one of the leading SEO ranking factors. Google provides its users with search results from sites that provide the best user experience and the websites with fast page speed have more chances to rank higher at the top web results.

SEO Solutions by O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO (search engine optimization)and digital marketing services.

5 Best SEO Strategies & Tactics That Actually Work

Every business creates a website with an aim of getting it on the top rankings in the search engine, as higher ranking equals more organic traffic and more customers for your business. But to make your website appear on the top results, it is important to adopt an effective SEO strategy that can attract more organic traffic to your website.

SEO has changed a lot since the past few years. The continuous advancements in algorithms and the introduction of machine learning to search have made practicing perfect SEO a hard and challenging process.

Given here is a list of the top 5 best and most effective SEO strategies that will help in driving organic traffic to your website:

  1. Analyse the competitor’s website: Identifying and analysing the competitors’ website is one of the most effective SEO tactics that helps a business to higher its rankings. This is because a thorough analysis helps businesses discover areas where their competitor is succeeding and possibly unearth weaknesses they can benefit from. An organisation can identify its key competitors, either by industry, geography, keywords, or other relevant factors.
  2. Analyse the Backlinks: The backlinks are an invaluable and essential part of every SEO strategy. It is important to check their performance because not all backlinks are created equally and some perform better than others. This will help the business to focus on the types of backlinks which are most valuable and understand which sites tend to drive the highest quality traffic.
  3. Optimize Page Speed: The increase in internet speeds have made it even more necessary to increase the overall website speed and performance. This is important because a website with reduced speed will lose the customers for the business since the majority of the users prefer leaving the website if it takes too long to respond.
  4. Optimize for Mobile: The mobile search market has been growing rapidly and at present, more than half of the global web traffic comes from mobile phones. The customers from all over the world use mobile devices to access the website. These mobile devices carry strong capabilities of bringing more traffic to the page. That is why it is extremely beneficial for a business to build a website that focuses on the mobile experience.
  5. Use Structured Data: Structured data is important to improvise and enhance the website content since it helps Google understand the content better. This further increases your website content’s chances of showing up in the rich results and getting higher click-through rates, traffic, and more.


SEO solutions by O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we have gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO and digital marketing services.