Category: Blog

Amazing Benefits of Opting PPC Advertising for Every Business

The most cost-efficient way to grow your audience to gain affiliates, ad revenue, brand awareness in a globalized and heavy economy is to be familiar with the benefits of PPC advertising. It is the most effective marketing tool to keep your budget healthy and enhance your web traffic at the same time.

It enables you to extend your reach by achieving marketing goals more easily and align website traffic to your end goals.  Hence, PPC supports many aspects of sales and stronger your relationship with your target audience through advertising.

Let us discuss some of the amazing benefits of PPC Advertising for your Business.

It helps your SEO strategy

You are allowed to test your keyword strategy in PPC before starting your long-term SEO strategies. The organic keywords are usually hidden due to privacy but with paid search, there is no such restriction to perform SEO. This helps you to get a complete overview of the keywords and allow you to improve all your website content without waiting for your content to get rank organically.

It allows you to retargeting

By keeping your product in your customer’s minds, you are increasing your chances of converting them into your customers. It allows you to see how users are interacting with your campaign and allows you to retarget those people who didn’t convert. As you are aware, that the user is already interested in your product, they just might need more time to make a decision. Showing relevant product ads through your highly-specific advertising PPC campaign will help users to remind what they are missing.

It offers multi-layered targeting options

PPC advertising puts multi metrics of the potential audience including the age, locations, interests, and demographics to make it easier to target specific individual profiles globally. With PPC campaigns, you are allowed to see who responds to your campaigns, and what platforms those individuals use. This enables you to hyper-target different audiences on platforms to convert best.

It leads to positive ROI 

PPC campaigns are easy to measure and monetized. which helps you to improve your ads till they produce a positive ROI.  Make sure to test different ads to find what can work better for you.  This will also help you to save more on PPC advertising than the returns you get. You can hire the best PPC company in Australia.

It Provides Instant traffic to your Business

Organically efforts are usually focused on content and can take months to grow your business however PPC Advertising helps you to see instant results. It Contributes to business goals and helps you to generates quick results by targeting the right audience at the right time.

Why hire o3 Digital for your PPC management services?

PPC advertising is an ever-expanding industry that is constantly changing which is why it’s paramount for agencies like o3 Digital to have the most up-to-date knowledge about the latest strategies and ways of reaching your target audience online. Keep your business afloat by opting our digital marketing services Australia. Our expert professional will make it easier and cost-effective than hiring, training, and managing an in-house team.

Make Your Brand Visible with these Online Brand Reputation Management Tips for 2021

Are you as a brand, is fighting for space and visibility in the digital world?  In this era, your business’s reputation can either make or break your success. Hence, every brand needs to focus proactively and meticulously on its online brand reputation management. ORM is not just about monitoring online reviews but also includes checking news sites and investing in public relations.

Hiring the best online reputation management company Australia will boost your brand recognition and offers a solution that makes your customers happy.

Here is a list of tips that marketers need to adopt for 2021 to Elevate Online Reputation Management Strategy for their business:

Your Customer Is the Actual king 

All businesses need to understand, sit up and respect this. The Reviews and feedback from your customers are your only lifeline. You should always remain patient and kind to hear their opinion Make sure you aren’t showcasing your brand’s supremacy over them. For example, if you as a company made a genuine mistake, hear it out from the customer and apologize. Even if the customer is wrong, still you cannot tell them in an argumentative manner. Make sure to handle the situation tactfully and diplomatically to get an amicable solution. Hence, any kind of negative feed, comment, or update should be immediately addressed and taken care of.

Be Careful About your Social Media Accounts

Trolls on social media are the basic example of failing brands these days.  Hence, marketers should always adhere while reverting to trolls and backfires.  As a marketer, you should understand where and what needs to be reverted to and what tone should be adopted while having a conversation with your customers without disheartening them. There might be few followers who may have actual and genuine issues with the brand. Hear them before backlashing.

Focusing on the Online Content 

Using some advanced ORM tools for an effective method of managing the online reputation of brands. Using powerful tools that help brands proactively by monitoring their online presence and addressing issues can be a plus point for your online content. Thus, Marketers need to be smart to handle in case of any negative impact on their brand’s visibility for an amazing and credible web presence for their brands.

Launching Link Building Campaigns to Enhance Rankings 

Once you have your positive content, you can focus on building website links to improve the overall site authority and SERPs of your site. Connecting with a Website Development Company in australia will help brands to overcome a barrage of negative press coverage due to a crisis or mishap. Hence, the more links you can build, the better your campaigns will be.

Hiring an ORM Reputation Management Agency

As a business owner, it is essential to ensure that all of your marketing needs are met, including your ORM. But It can be exhausting staying updated with all the digital marketing trends out there. This is where o3 Digital can come in: We are the best digital agency Australia to manage all your all-heavy lifting work for you and makes sure that your business and brand shine in. Our dedicated team will constantly monitor your brand’s online presence across all digital locations while incorporating SEO best practices and helps elevate your online reputation management strategy.

Why Marketers should start focusing on YouTube Hashtag Optimization

Hashtags were started in 2009 though Twitter and has become an essential source of social media. Using hashtags will help you to connect or find a specific topic, event, theme or conversation. When you put a hashtag on a post, it will add a hyperlink to it that allows users to click on it and see the posts.  When it comes to YouTube hashtags it enables a user to search for videos related to their interest. Being the second biggest search engine in the world, YouTube has the largest online video database in the world.

Like the other three social media platforms, YouTube uses hashtags to make related content easier to view in a single location, allowing you to find the best content for your requirements. As YouTube has limited number of tags that an individual can include, adding most vital keyword phrases on priority and adding specific multi-word tags later would be more that are easier to rank your video.

How to add hashtags for your YouTube SEO?

Adding YouTube is as easy as adding a video description and video title. You just have to add your hashtags on the video description and uploading the video. This allows you to see the hashtags above the video.  Make sure that the hashtags you use should truly reflect the content that your users would expect after typing their words in the search bar.

Another main reason why hashtags are added in the YouTube platform is because YouTube wants its users to avoid misleading and offensive content, as per their new policies. It allow users to access more quality, informative, and authoritative content. You can even hire a youtube advertising agency australia to begin your video marketing.

How to optimize for YouTube’s algorithm

YouTube is essentially a search engine for videos that uses a sophisticated ranking algorithm to surface content to viewers. Gaining following or ranking your videos higher in YouTube search include uploading fresh contents with high user engagement and relevant concept.

Metadata is Vital

Metadata is all about including information about the particular video that includes description, tags and annotations. It helps your video stand out to get easily found by the algorithm and this lets content creators to optimize metadata to maximize visibility.

Cross-Checking

To create an effective metadata to help your videos, you should also monitor your competitors to help your video get SEO optimized with YouTube’s algorithm. Don’t forget to cross check your keywords, tags, title, description and custom thumbnail ready to go before you press the upload button.

 keyword research

When trying to finding right keywords on YouTube, you should also use more traditional keyword research tools. This helps in categorizing your video by keyword, but it limits the number of tags you can include.

Our Recommendation

Hashtags are an important element of social media and YouTube is a very useful platform that adds another degree of searchability in users and brands. So now that you are all set with why Marketers should start focusing on YouTube Hashtag Optimization, it’s time to create video-based contents for your business and marketing. If you have questions and inquiries about YouTube SEO and SEO in general, connect with the best digital agency Australia to keep your online game strong.

The Difference between Remarketing Vs. Retargeting: What You Need to Know

With so much marketing technology around us, businesses are already reaching out to people who’ve already come in contact with their brand. Either they visited your site, saw an advertisement campaign by you, or have clicked on a PPC ad, brands have marketers are enabled to target them and market them again. If you are still looking to advertise, market, take your business online or need incredible ROI, join the best digital agency Australia to uplift your business.   

What is Remarketing? 

Remarketing is all about re-engaging your potential customers through email campaigns. From shopping cart abandonment email campaigns to upselling marketing emails remarketing brings your sales funnel. It is a popular method used by the marketers to target their ad campaigns to people who have visited their website before. This is why it is referred to as ‘re-marketing.’ Ionly targets people who have already shown interest in your business to generate more traffic to your site. Hiring an Instagram ad agency  can help your business to remarket more valuably. 

Advantages of Remarketing 

  • Retargeting for email campaigns have Higher conversion rates as 41% compared to the average eCommerce conversion rate of 1-2%. 
  • Recycling and repackaging your content marketing material will save your marketing on your product costs across the board. 
  • Remarketing emails generate nearly doubled revenue compared to non-targeted campaigns 

What is Retargeting? 

Retargeting is all about targeting people who have shown interest in your product or service but have not completed a transaction. Whether the interactions have done through visitors taking place on your site though clicking on the navigation or watching a video, it can be tracked by a snippet of code in browser called cookies. When the visitors leave your website, the browser cookie follows them to other search engines to monitor their other actions. And this is how it gathers the visitor’s data. Therefore, you have “retargeted” them in your advertising based on their previous interactions with your website. Businesses can either choose to enable cookies for all visitors or particular users that take a specific action. This helps to retain users that are interested in your brand and through retargeting, it serves to increase conversions and sales.  

Advantages of Remarketing 

  • It enhances your ability to advertise across the internet to reach website visitors with the most engaged parts.  
  • It offers you an additional discount to select more compelling ad copy, or changing your approach to make the sale. 
  • It stays at the top of customer’s mind to make your leads.  

The Conclusion of Remarketing and Retargeting  

Both are powerful branding and conversion optimization tools that works as the great part of a successful digital marketing strategy but they can’t drive people to your site. Overall, we have cleared that there is a big difference in both, the most essential thing to focus that whenever retargeting and remarketing is their shared, the motto has always been to re-engage with the potential audience that are interested in your brand. This not only increases your conversion rate but also enables you to target the users that mostly purchase from your brand

Boost Your Brand Awareness in 2021 with these Content Marketing Strategies

Content Marketing is a route to build your brand while content writers help businesses to get promoted and reach out to the attention of a wider audience of your business. It is an effective method to enhance an individual brand growth by improving business results. Brand awareness is an important part of this digital era and creating content strategies through blogs, case studies, emails, social media, webinars, etc. leads your businesses into a good sales funnel. Let us move forward with few Content Marketing Strategies that will help you to boost your brand awareness in 2021.

1. Leveraging your SEO

Performing search engine optimization for your content strategy is the best way to speak about your brand through digital marketing. Keep your website SEO friendly for your visitors by doing free of cost activities like submissions and keyword-based writings to create your brand awareness. Doing Paid SEO activities need to be done with a proper strategy by opting for the best digital agency in Australia that will help your business to find keywords relevant to your brand. Creating relevant content will let people search for things they’re looking for on SERP. Let your brand become visible on Google with the right content strategy through SEO.

2. Creating killer and Relevant Content

Not having a high quality can turn off your business marketing. Make sure your content is up to the mark else it will never help you with building your brand awareness and engagement. Always make your content by keeping your target audience in your mind to bridge the gap between your message and readers. Focus on their pain points and develop content that can solve their problems.

3. Creating an Email Marketing Strategy

Having an email marketing strategy especially for B2B emails, have an average open rate of about 15.1% with a 3.2% CTR. Your email marketing list of your visitors should be up-to-date and your CTAs should be bold and clear for your customers to bring conversion. Make sure that content should include a catchy subject line with a high level of customized content to provide offers for unique audience segments.

4. Creating a Video Marketing Strategy

Video marketing has proven to be the most effective content strategy to skyrocket your business. Using Video marketing for your content helps you to promote your brand by enhancing your products and services. It not only increases your business engagement but also and educates your potential customers regarding your services. Prospects. It builds customers’ trust and credibility towards social shares. You can use case studies videos, explainer videos, or customer testimonials as a beginning. Try to use a clear call-to-action on your Instructional videos to instruct your users the way to your website or other web pages. Hiring an affordable web design services in australia will work as well.

Conclusion

All the strategies that we have mentioned above will surely help you to boost your brand awareness and that too in a cost-efficient manner. You can also come up with new campaigns and strategies to engage your audience through your content strategies. Hiring O2 as the best digital marketing agency in Australia will help you with a proper brand-boosting for your business.

How to Perform Digital Marketing on LinkedIn

LinkedIn is one of the greatest places to perform network marketing and growing your business. The platform is used to build brand awareness and relationships by posting engaging content with potential customers. It’s all about business development, professional connections, and industry discussions. From business discussions to a growing email marketing list, LinkedIn boosts your marketing efforts and connections with consumers. Of course, you need to opt for the best digital agency australia, you need to understand why LinkedIn is essential for digital marketing.

Why LinkedIn is an important part of Digital Marketing?

LinkedIn is just not about marketing your products and services but connecting with huge professionals and industry experts. Having a marketing strategy specific to the platform is so important for digital marketing and to help you navigate LinkedIn as a marketing platform, we will help you to find new customers, professionals to grow your business by, representing 5 LinkedIn marketing tips to perform digital marketing.

  1. You will find highly targeted customers and connections
    As LinkedIn is a professional platform but targeting your audience there is the easiest way to build your marketing connections. By targeting the exact industry, company size, and job role, you will get to know who would buy your product or service. For example, selling customer support software to small businesses in the Indian region will only require an advertising campaign to showcase your businesses under 100 employees, based in India– and within that grouping, only to executives at those companies with a customer-support title.
  2. You will grow your email marketing list.
    LinkedIn writes a crafted letter to individual connection by saying “thank you for being connected on LinkedIn” and lets you message 50 people at a time. And this is how you can invite individuals to be a part of your email marketing list of personalization. Adding 300 connections in a week is a great way to start your email marketing.
  3. You can use sponsored updates.
    An excellent way to promote your business and target your audience is to create an engaging content audience with a strong call to action by using sponsored updates, your business can push their post on every individual’s LinkedIn feed. The PPC or 1,000′ impression feature on LinkedIn offers demographics similar to other social platforms by targeting their location, gender, and age. Another difference is that you customize your ad based on the individual’s company name, job title, job function, skills, and groups. You can filter out everything and can only target interest industries without competing against irrelevant companies and messages.
  4. You can post high-quality content.
    Using good content can be highly targeted and establish your business. A good piece of content will not only make your business stands out but will also provide more leads to more business. You just have to offer real value and useful information to your potential audience and people will automatically be yours. Join LinkedIn groups that are relevant to your target demographic is a great way to save money when building relationships with potential clients. It will not only help you to know what your audience is talking about but will also enable you to message those group members even if you aren’t connected.
  5. You can make your business page stands out 
    Creating a LinkedIn profile and not maintaining is the worst. Your Business page should be updated regularly to make sure that your brand is running actively. From updating the right and complete information about your business to creating content and daily posting, your page should be consistent with your website and any other social media profiles too. Start with connections and then build relationships to nurture specific connections to grow the relationship.

Conclusion

Linked is a professional platform which is designed to establish and reinforce business relationship to add value in your digital marketing. Now that you are all set to use LinkedIn to perform Digital Marketing, let us help you to connect with the right digital marketing sydney or Australia for your online marketing services. Connect to us today.

6 Local SEO Tactics of 2021 to Rank Your Website

Defined as SEO (Search Engine Optimization), It helps you to rank and increase the online visibility of your website. The aim of SEO is to drive organic traffic and conversion rate to your site.

Why Local SEO Matters?

  • It helps you generate Quality leads from search engines, where people are actually looking to spend their money.
  • It builds an online reputation of your business and provide credibility to your brand.
  • Once you opt for the local seo for small business, you don’t have to spend much on it every day once it gets started. Your site will automatically generate “free” traffic.

Here are the best Local SEO tactics for 2021 that will help you to increase your organic search presence

1) The Customers Survey

Your local business can clearly understand the customer’s need and what changes can be done in the entire year. They will showcase what local products are having trouble with and which method of delivery would be most convenient for your customers. Customer survey will highlight your operation hours and which method customers can opt for as their preference as an AB testing.  You can think of many questions like these to help you extract the most possible insight into local needs.

2) The Genuine Reviews

Over 88% of consumers trust a business with real legit reviews and to improve your local search visibility you need to encourage customers to leave online reviews on your listings. Customer reviews are one of the essential ranking factors for a top local SEO company. Giving something valuable for free in exchange for a genuine review was the biggest strategy that businesses have played.

3) Starting Blogs

After realizing that creating blogs is a great way to exhibit your command in the field, businesses have provided users a great source of knowledge and information’s to get good traffic and reach on their site. Businesses have added the most effective strategies to their local search content in 2021 and blog post is one of them.

4) Improving the Loading Speed of the Website

The majority of the users do not wait for pages to load and back off.  Another local SEO tactic that is already sizzling up the businesses is improving the loading speed of the website. Search engines intend to deliver the best results to users and businesses have tested their site speed to know the loading time of their site to find out the average in 2021.

5) Managing reviews accurately 

This local SEO tactic has worked with real-time quality control data for businesses and has enabled you to keep a running tally of your incoming new reviews to your business locations. It has also helped in monitoring the local business profiles for any complaints or queries and solving issues that can increase businesses’ chances to retain customers.

6) Targeting Local Keywords

One of the basics of 2021 local SEO tactics is targeting the local keywords for businesses. Organizations are already using longer tail keywords and have too started using short keywords based on their location, businesses and search engine.

How to Win Your Small Business with Digital Marketing?

The concept of starting or having a small business is a blessing. You are privileged if you have a small business or working under one. Having a small business is a gift yet stressful where you have to manage things on your own. On one side, you don’t have to work under someone or don’t have to follow anyone’s command. But at the same time, the challenge is tough.

Expanding your business reach and connecting with your target audience in multiple ways to boost your business rightfully is a tough task. Your audience is online and they are already browsing webs to look for interesting products and services. Hence, this showcases the importance of digital marketing and you have to opt for it to defend yourself from the risk of losing your customers to your competitors. Let us help you with a few tips to win your small business with digital marketing.

  1. Performing Search Engine Marketing

    The most organic way to enhance your business performance is to increase your website visibility. Doing Search engine marketing helps you improve traffic, conversion rates, and brand awareness. It makes your business recognizable through Google My Business where people can search for your products or services and will find you with your complete details to get in touch with your small business. This also improves your customer experience. You can even go or an affordable seo agency to generate good results.

  2. Sharing Locally Focused Content

    Effective content can help you to build a strong customer relationship for your small business. Make sure to create well-crafted contents that highlight topics related to your business. This will help you to draw traffic to your website and boost your social media accounts. You can write short blogs, social media captions, articles, and other content methods to create locally-focused content.

  3. Creating Genuine Connections

    No matter how small your business is, but connecting with customers related to your brand is mandatory. Avoid using complicated language or difficult words. Rather than express your opinion try to create a personal business touch through your social media and website blogs to remain to stand out. This digital marketing method will help you to create and connect with your genuine customers where your viewers are more likely to share your content.

  4. Highlighting your Online Reviews

    The majority of all online shoppers use reviews to determine what products to buy and which services to purchase. In general, an individual customer reads 6-7 reviews before trusting a business. an increase from six in the previous year. Asking your existing customers to write reviews and highlighting them to your site will influence other consumers to trust your business and make a purchase. This will lead to improved profits for your small businesses.

Hope this article will help you to win your small business from scratch. Either you have a business or planning to start one, you can hire an affordable agency that performs digital marketing in australia for a better business response.

The Hottest Digital Marketing Trends of 2021

So, we all have finally made it to 2021, after such a roller coaster pandemic. In a world of over 4.5 billion people who are internet users, digital marketing is one of the most potent marketing forms in our era. Moreover, most of the world’s internet traffic is generated via marketing.

Thus, if you want to stay steps ahead of your competitors, then you need to follow the proper marketing trends and hire a best digital agency australia. From structuring your social media campaign content to marketing optimization, it’s time to look ahead to what we can expect from the next 12 months. Let’s cover the hottest digital marketing trends of 2021 and see what’s still in and what won’t.

Live-streaming and influencing

Who said staying at home is boring? We understand that your events list has been canceled and you are no longer be able to socialize in a huge crowd due to the current situation but thanks to the influencers who are entertaining us through live streams. This is the greatest digital marketing trend that will keep the brand, influencer united through the social media platform. orders meant events were canceled, and consumers were unable to attend in-person events. During Lockdown, 50% of the audience have attended facebook live viewing. Seems, there’s a good chance we’ll see this digital marketing trend continue to play out in 2021.

The Featured snippets & no-click searches

For many years, the SEO was supposed to get your listing on the first page of Google through the Search Engine result page. Talking about 2021, SEO aims to shift its visibility to Position Zero. By saying this term, we mean that the user won’t have to click the entire site. They can go through the featured snippet that is separated by a small box where everything can be seen at the top. This will include the site’s display, authentic information with the attempt at answering the user’s question without them needed to click on it.”

Relevant and Interactive content

Of course, content is the king of marketing and will remain evergreen for the next ten years. The trend was present for years but has started being famous for a while. Interactive content helps your business to promote more engagement according to your target audience. You can create blogs, PDFs, quizzes, surveys, contests, giveaways, polls, calculator widgets, and what not to do wonders for your brand. Relevant content increases the length of time users engage with you, which helps your business to engage with your potential audience. Adopting this trend in 2021 will improve your user experience.

Opting Images and video SEO for visual searches

Do you know how to get images and videos? Through typing the word in the search bar and, Bingo! but did you know you can also submit the images for a search? And can even take original photos and search for their context? The more users are discovering to discover these visual search trends, it is changing the entire landscape of SEO in 2021. Even seo services in australia have too started this trend.

As the best branding company australia, we recommend you to Keep checking o2 digital blogs throughout the year to stay trendy and aware of the latest digital marketing trends.

4 Tips to Optimise Your Business Facebook Page

Social media is as much a marketing landscape today as a traditional one. And among all, Facebook is still one platform that gives businesses the traction and lead they deserve. After all, it is home to more than 2 billion monthly active users across the globe and Facebook marketing for businesses is one of the most viable digital marketing options today. Whether it is about setting up a new page for your up and coming business or you want to revamp an existing one, it’s a great initiative. 

optimizing-facebook-page

However, no matter how simple it might seem, setting up a Facebook business page requires a detailed strategy that covers all the possible aspects needed for maximum retention and engagement. This is because not having a comprehensive strategy for your business’s Facebook page reduces the probability of lead generation and customer engagement. 

Here are a few useful tips tmake your business Facebook page the best ican be. 

Tip – 1: Don’t Ignore the Significance of Filling out the Basic Information 

When creating a Facebook page, it asks for the basic information categorically for ‘business’ and ‘personal’ pages. After that, you can enter basic information such as the name of the page, category of the business (industry), address and contact information. Here, you have to keep in mind that you will not be able to change the page name later, so you’ll have to be careful about it. In addition, fill in all the details cautiously in one go as changing basic details too often also negatively impacts the customers. 

Tip – 2: Add a Catchy Profile and Cover Photo 

The profile photo cannot exceed the resolution of 170 px X 170 px with square dimensions. Similarly, the cover photo has to be in the landscape dimensions with the best resolution of 820 px X 462 pxHere, you have to be quite aware that the images you are using must be in-line with your industry, business and of course, the content that you are going to post on a regular basis. In addition, never ever post a cover or profile photo of your business’s founder, CEO as it is often considered unprofessional among clients. 

Tip – 3: Don’t Miss Out on Page Details 

As soon as you’ve completed the previously-mentioned steps, Facebook will pop-up a few tips to help you complete your overall page set up. However, you can also go to the ‘settings’ and choose and fill fields such as Description, Category, Contact Information, Location, Hours (time frame when you/page admin is available for interaction), and more (in-case you want to specify the price range, products/services description, other information, etc.). All these details will be displayed on your ‘about’ page and therefore, you’ve got to be entering information that is precise and extremely relevant. 

Also, do not forget to add a username to your page as it will automatically create a separate, unique URL that you can share with your clients and customers. And not to forget the ‘add a button’ option as it allows you to add a custom CTA that your clients and customers can use to send messages or even make phone calls. 

Tip – 4: Add a Personal Touch 

This is one of the critical steps as customising your Facebook page with all the possible UX, UI elements will help a visitor better engage with your marketing goal and message. You can use different free and/or paid templates that will add a certain look and feel to the page. It will convey the type of products and/or services and services to the visitors and will also make your brand stand out from the competition. Here, the key is not to add the best design or images to your template; instead, it should be about making it more user-friendly and in-line with the overall marketing strategy.  

Developing smart Facebook marketing strategy and implementing it is one thing and they being successful is another. Therefore, marketers need to regularly monitor and adapt their strategy so that they can measure its proficiency and make changes accordingly.  

O3 Digital is the best social media marketing agency in Australia that believes in maintaining transparency in processes and communication, cultivating longlasting relationships, discipline in commitment and solutionfocused attitude. Their Facebook business page management service can be considered one of the best in the industry as their dedicated staff has been the driving force behind their goal of achieving clients objectives such as increasing their traffic, leads and revenue to maximise ROI.