5 Major Google Ranking Factors Affecting SEO

All of us know that Google is the most trending search engine used by all businesses for promoting their business online. It is undoubtedly the best search engine at present that can make a business flourish by using a variety of digital marketing tools. But in order to be able to flourish and grow, a business must necessarily keep up with changes in Google Search’s ranking algorithm.

The Local SEO for small business is also another extremely dynamic field that continues to evolve rapidly with each passing day, thereby making it crucial for the SEO experts to stay informed on the most important google ranking factors.

Here is a list of the top 5 Google ranking factors for SEO you should know:

  1. Website URL: The first primary factor to be considered for the Google SEO ranking is having the right kind of URL for the website. It is important because the Google team will visit this URL and look at the page content to understand what that page is about.
  2. Backlinks: It is one of the strongest ranking signals in Google’s search algorithm. A website having more links from multiple high-authority domains has better chances to rank well for top keywords and every online marketer needs to pay close attention to their backlink profiles.
  3. Semantic saturation: It is important to construct SEO content that consists of an appropriate number of relevant keywords, entities, and images for the length of the copy. This is because of the ranking factors that matter the most depending on quality content development.
  4. Mobile optimization: Recently, Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. That is why in order to have your website ranked higher in search results; it is necessary to make sure that it is designed for mobile users.
  5. Website Speed: The website speed is always considered as one of the leading SEO ranking factors. Google provides its users with search results from sites that provide the best user experience and the websites with fast page speed have more chances to rank higher at the top web results.

SEO Solutions by O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO (search engine optimization)and digital marketing services.

5 Best SEO Strategies & Tactics That Actually Work

Every business creates a website with an aim of getting it on the top rankings in the search engine, as higher ranking equals more organic traffic and more customers for your business. But to make your website appear on the top results, it is important to adopt an effective SEO strategy that can attract more organic traffic to your website.

SEO has changed a lot since the past few years. The continuous advancements in algorithms and the introduction of machine learning to search have made practicing perfect SEO a hard and challenging process.

Given here is a list of the top 5 best and most effective SEO strategies that will help in driving organic traffic to your website:

  1. Analyse the competitor’s website: Identifying and analysing the competitors’ website is one of the most effective SEO tactics that helps a business to higher its rankings. This is because a thorough analysis helps businesses discover areas where their competitor is succeeding and possibly unearth weaknesses they can benefit from. An organisation can identify its key competitors, either by industry, geography, keywords, or other relevant factors.
  2. Analyse the Backlinks: The backlinks are an invaluable and essential part of every SEO strategy. It is important to check their performance because not all backlinks are created equally and some perform better than others. This will help the business to focus on the types of backlinks which are most valuable and understand which sites tend to drive the highest quality traffic.
  3. Optimize Page Speed: The increase in internet speeds have made it even more necessary to increase the overall website speed and performance. This is important because a website with reduced speed will lose the customers for the business since the majority of the users prefer leaving the website if it takes too long to respond.
  4. Optimize for Mobile: The mobile search market has been growing rapidly and at present, more than half of the global web traffic comes from mobile phones. The customers from all over the world use mobile devices to access the website. These mobile devices carry strong capabilities of bringing more traffic to the page. That is why it is extremely beneficial for a business to build a website that focuses on the mobile experience.
  5. Use Structured Data: Structured data is important to improvise and enhance the website content since it helps Google understand the content better. This further increases your website content’s chances of showing up in the rich results and getting higher click-through rates, traffic, and more.


SEO solutions by O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we have gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO and digital marketing services.