Author: o3Digital

Ways Small Businesses Can Leverage Content Marketing Services

Content marketing is more popular and effectively done in Australia than anywhere else. Marketers here spend more on content marketing and use various content marketing strategies.

Prosperity Media has shared some interesting facts related to blogging and content marketing:

  • For 55% of marketers blog content creation is top inbound marketing priority.
  • Content marketing results in 3X more leads than paid search advertising.

As per Genrore, here are the most used social media sties by 13+ year old users

  • Facebook – 90.31%
  • YouTube – 87%
  • Instagram – 47.81%
  • LinkedIn – 34.53%
  • Twitter – 30.81%

In July 2021 the daily average time on site for the leading sites are as under.

  • YouTube: 19+ minutes per day
  • Facebook: 18+ minutes per day
  • Instagram: 8+ minutes per day
  • LinkedIn: 11+ minutes per day

Taking these numbers into consideration helps in creating an effective content marketing strategy and also decide on the best channels to promote through content marketing services.

O3 Digital helps small businesses create the right content mix for productive digital content marketing.

Create Blogs and Publish Them on the Website

Content marketing starts here. An authoritative published on your website serves many purposes.

  • Boosts Ranking: A blog published on the website is interlinked with other relevant pages that improves SEO and ranking.
  • Establishes Authority: When a visitor makes a query on search engines, and comes across an authoritative blog in the result page, he spends time reading it, and may share it with others. Only an authoritative long-form blog can engage such visitors on and increase the possibility of further actions e.g., enquire about the product and service or call on the toll-free number
  • Improved Branding: When blogs are shared on social media, the audience reacts and post comments. The conversations contribute to better branding as the audience perceives your brand as a thought-leader in the industry.

Content Marketing

Share Images and Infographics on social media

Sharing an image on social media gets more engagement than a post with text alone.

  • B2C marketers can use featured product image content on social media to garner more interests in their products.
  • Most e-commerce sites post image teasers of soon-to-be launched products to create interest in the audience.
  • B2B marketers get more success by using infographics instead. Visual pointers can be focused easily and save time.

Video marketing on YouTube

It’s the most engaging form of content on social media. YouTube is the second-largest search engine of the world dedicated to sharing videos only. Video shared on Facebook, and other platforms are shorter, catchy and sharable as compared to YouTube. Video content marketing builds trust, brings more conversions and sales. Create videos with purpose and share.

  • Demonstration of products
  • Product usage training
  • Sharing customer reviews
  • Feature specific short videos
  • Live-streaming
  • Behind the scene sharing
  • Showcasing service etc.

Provide E-Books and Resources in PDF format

‘Gated Content’ is a term used for these content types. Once a visitor completes the registration form or contact-form, he can download the gated e-book or other resource. The details provided by visitors are used to interact further. B2B marketers can generate more leads with gating

  • White papers
  • Case studies
  • Product specifications etc.

Send Emailers and Publish Podcasts

Every leading brand big or small offers email subscription. Emailer content updates the subscribers about the new products launches, feature updates, and customized offers etc.

Podcasts is another popular way of sharing audio content. You can release them regularly on a particular day of week every week. It’s like having your own ‘audio-channel’ in digital avatar. Create a podcast about the newly launched product, or create an audio tutorial that your audience can listen while using the product!

O3 Digital Content Marketing Service – Liberty to Create Your Own Content Mix

We are Australia’s premium digital marketing agency for SMBs and large enterprises. Since inception, we have powered the digital marketing initiatives of many businesses.

Leveraging our content marketing services, you can decide on the optimal content mix for effective content marketing strategy. Our ninjas execute this strategy and deliver business growth.

Speak to our consultant and find out how it works for your enterprise. Don’t forget to explore SEO, social media, and various other services that could be helpful.

5 Tips to Decide on the Best Mobile App Development Company in Australia

Australian smartphone user count is expected to reach 22 million users (~ 85.2% market penetration) in 2021 as per Red Search. Smartphones have dramatically changed the way business is being conducted online. More users are downloading the mobile apps for the services they need on a regular basis.

Apps helps them shop for desired products. Now they can easily filter the products based on their preferences. Mobile shopping is quick with entire transaction easily done online. It’s contact less, and there is no need to visit a physical store.

Businesses having a mobile app can better reach out to their target audience as compared to those with physical outlets. Moreover, a mobile experience, helps to gain the trust of customers. They’ll use the app in future transactions, increasing the brand loyalty. With 5G roll out done, m-commerce will be driven by mobile apps.

Choosing the right mobile app development company, is crucial in getting an app that delivers the best user experience and enhances brand loyalty.

1 – Find a development company that focuses on your business

There are many mobile app developers across Australia. Most of them focus on developing an app, though. That’s the difference between a customer-centric developer who in entirely focused on giving your customers an experience that will make them come back.

Understands Audience: An app designed to meet audience needs and expectations renders a smooth usage experience. Segmenting the audience before creating UI/UX designs ensures that the app is useful to different prospective customer who will use it.

Delivers Satisfying Customer Experience: The app design should deliver great customer experience. Engaging content, smooth navigation and glitch free usage lead to customer satisfaction. Satisfied customer will prefer to use the app, increasing brand loyalty and ROI.

Builds Brand with App: App based economy is a global trend. Many businesses have grown significantly with app only. An app brand is often associated as being trendy, convenient and youthful. An experienced app development company Australia knows how to deliver for business success.

2 – Check the portfolio of apps developed

Now it’s time to go through the apps developed by the company you selected. While exact app success metrics may vary from one company to the other, here are the most important ones to focus.

Performance: These metrics talk about the user experience of the app.

User and Usage: These offer visibility into the user and the demographic pattern.

Engagement: These metrics highlight how the users are engaging with the app.

Business: These metrics focus on the revenue flowing through the app.

It is best to focus on performance metrics and find out how the users are responding to the app. The app should be appealing to a large set of audience.

As a leading app developer, we ensure that the app doesn’t crash, isn’t slow and users find it easy to engage with.

3 – Look for Skills and Expertise

The mobile app development company should be well versed with the latest technologies and must be capable of delivering app for popular operating systems viz. Android and iPhone.

A company that follows a project management approach for creating and delivering an app is better for the task. It’s best to discuss the development stages with the project manager of the company. In most cases, the project manager is responsible for providing updates.

The delivery process assumes significance when you want to decide which way the app needs to be developed. However, a skilled team of developers who have delivered multiple projects in the past can be trusted.

As the leading mobile app development company in Australia, we have a team of experts who focus on your businesses and work on the app that delivers.

4 – Post Deployment Support and Maintenance

Even after the successful deployment and distribution of the app, changes may be required to implement the feedback and enhance the user experience.

Ask the app development company about the support that they offer after the deployment. We are a leading app development company that works until you get the desired results.

5 – Have a Budget and Decide on Pricing

While it is good to have a budget and ensure that the development costs are within it, but cost should be never the only deciding factor.

Choosing a low-cost app developer company can be a costly mistake if it fails to deliver. If you had to approach another company the costs can be too high.

When discussing on the price with the mobile app development company, following points must be considered.

Flexibility: Can the developer increase of decrease the budget based on the requirements? A rigid method of pricing can make you pay for the things you don’t need.

Transparency: There should be no hidden costs. Complete transparency in why and how of pricing builds trust.

Payment Models: It can be hourly, milestone based, or complete payment at once. Discuss with the developer to choose the best option.

Why choose O3 Digital for mobile app development?

O3 Digital is Australia’s leading digital marketing agency focused on your business growth. We begin with understanding of your audience. It helps our team to identify the factors that matter in the development.

Our team of experts work closely with you throughout the development life-cycle. Our project management approach values your feedback in various stages of app development.

We don’t follow a rigid pricing and offer various payment models to choose from.

Get in touch with our mobile app experts and build a loyal customer base for your brand.

Reasons Why You Should Trust Only the Best SEO Agency in Perth

Result is the ultimate differentiator when it comes to deciding on the best SEO company in Australia. Every business owner knows that creating a website is just the first step. Unless it appears on the search engine and the relevant audience find it on the first page, visit it, and performs actions, the results won’t be there. The business success is closely tied to SEO metrics and hence only the best SEO agency should be trusted for the task.

Best Agency Is Result-Focused

The best SEO agency Perth knows business relevance of key SEO metrics. It identifies the most important ones and works persistently to deliver a better ROI on marketing spend. Before engaging the agency it’s crucial to discuss which business relevant metrics will be focused. Here are some important ones:

Organic Traffic: The visitors that land on the website from unpaid sources. It may be from search engine, or any backlinks. The more the organic traffic comes from different sources, the better are the chances of conversion.

Conversion Rate: How many times a visitor signed up a newsletter, called, purchased from the e-commerce store? This metric tells it and must be tracked.

Number of Backlinks and New Referring Domains: It refers to the number of backlinks referring to the site. The more high-quality backlinks refer to a website, the higher it ranks on search engines. New referring domains are considered more valuable to more links from an existing referring domain.

Keyword Rankings: It refers to the ranking of website pages for targeted search queries. By researching right keywords for business, this best SEO agency Perth ensures that your website gets relevant traffic.

Click Through Rate (CTR): It is another key metric, which indicates the percentage of impressions on Google Search Engine Result Page (SERP) that resulted in a click. For instance, if a website appears on the SERP for 100 times for different searches, but only one visitor clicked on it, it means the website has a CTR or 1%. The higher your website appears on the SERP higher is CTR.

Bounce Rate: It refers to the percentage of visitors that leave the site without taking action. For instance, there were 100 unique visits to the site, but 5 of them left the site without taking action. It means that the bounce rate is 5%. If the website is well-written and properly presented, with proper meta-descriptions, the bounce rate can be significantly lowered.

Domain Authority: It is an important factor indicating the credibility of a website. The higher the number the more authoritative the website is, and the higher Google ranks it. Domain Authority Checker tools indicate this number on a scale of 100. It depends on the backlinks profile and the content.

Several other important factors need to be considered e.g., Page Speed, Pages Visited Per Visit, Crawl Errors, On-Page Optimization Score.

Best SEO Agency Perth Has Expertise

The technical know-how of the agency and the capabilities move the needle for the SEO metrics that matter the most to business growth. Hence, it’s also crucial to find out what activities the agency will perform to reach the SEO goals.

Increasing Organic Traffic requires

  • Identifying the content issues and fixing them
  • Finding new keywords to target
  • Creating and posting blogs
  • Improving the architecture of the site and getting more sitelinks
  • Be present in featured snippets, etc.

More Conversions are achieved by

  • Giving social proof or testimonials
  • Leveraging brand personality, visuals and video to connect with the audience
  • Making it simple to sign-up, purchase, etc.
  • Using minimalist website design with relevant content
  • A/B testing the lead capture form, etc.

CTR is enhanced by

  • Research long-tail keywords
  • Writing effective meta-descriptions
  • Implement structured data
  • Creating posts with image
  • Using descriptive URL etc.

Bounce Rate is reduced by

  • Optimizing the payload time
  • Making content scannable
  • Optimizing for relevance
  • Including a single call-to-action
  • Using logical internal linking structure etc.

Domain Authority is enhanced by

  • Creating great content that other sites will like to refer
  • Promoting the content over social media
  • Implementing link-building strategy
  • Regularly guest blogging for reputable sites
  • Reducing low-quality links

Best Agency Has Delivered Projects

There are several practical issues that crop-up while implementing a SEO strategy in practical. Overcoming them and delivering the results in practice comes with experience. Even the best SEO company in Australia (like ours) had to understand the challenges of rendering SEO services in Perth to emerge as a trusted provider for the location.

Best Agency Puts You First

Prices of SEO services vary significantly from one SEO company to the other. However, the SEO agency Perth (e.g., O3 Digital) will understand the requirements fully before giving a price. Several activities need to be performed and they must be discussed so that the scope of work can be finalized beforehand. Usually, the price is provided in the final stage of discussion.

Best Agency Serves Promptly

Working with local SEO company offers many advantages. You can reach out the representatives to discuss any potential issues. Further, working with people who know the local businesses (or the competition) and improve the SEO strategy to get past it. Regular updates and progress reports also gauge to monitor and ensure that efforts are being made toward producing desired results.

Getting the best SEO agency Perth to work on your website ensures that the SEO goals will be met. Consequently, the desired business growth will be there too!

O3 Digital is a leading Australian digital marketing agency. The company has expertise in Local SEO and successfully delivered many projects across the continent.

Amazing Benefits of Opting PPC Advertising for Every Business

The most cost-efficient way to grow your audience to gain affiliates, ad revenue, brand awareness in a globalized and heavy economy is to be familiar with the benefits of PPC advertising. It is the most effective marketing tool to keep your budget healthy and enhance your web traffic at the same time.

It enables you to extend your reach by achieving marketing goals more easily and align website traffic to your end goals.  Hence, PPC supports many aspects of sales and stronger your relationship with your target audience through advertising.

Let us discuss some of the amazing benefits of PPC Advertising for your Business.

It helps your SEO strategy

You are allowed to test your keyword strategy in PPC before starting your long-term SEO strategies. The organic keywords are usually hidden due to privacy but with paid search, there is no such restriction to perform SEO. This helps you to get a complete overview of the keywords and allow you to improve all your website content without waiting for your content to get rank organically.

It allows you to retargeting

By keeping your product in your customer’s minds, you are increasing your chances of converting them into your customers. It allows you to see how users are interacting with your campaign and allows you to retarget those people who didn’t convert. As you are aware, that the user is already interested in your product, they just might need more time to make a decision. Showing relevant product ads through your highly-specific advertising PPC campaign will help users to remind what they are missing.

It offers multi-layered targeting options

PPC advertising puts multi metrics of the potential audience including the age, locations, interests, and demographics to make it easier to target specific individual profiles globally. With PPC campaigns, you are allowed to see who responds to your campaigns, and what platforms those individuals use. This enables you to hyper-target different audiences on platforms to convert best.

It leads to positive ROI 

PPC campaigns are easy to measure and monetized. which helps you to improve your ads till they produce a positive ROI.  Make sure to test different ads to find what can work better for you.  This will also help you to save more on PPC advertising than the returns you get. You can hire the best PPC company in Australia.

It Provides Instant traffic to your Business

Organically efforts are usually focused on content and can take months to grow your business however PPC Advertising helps you to see instant results. It Contributes to business goals and helps you to generates quick results by targeting the right audience at the right time.

Why hire o3 Digital for your PPC management services?

PPC advertising is an ever-expanding industry that is constantly changing which is why it’s paramount for agencies like o3 Digital to have the most up-to-date knowledge about the latest strategies and ways of reaching your target audience online. Keep your business afloat by opting our digital marketing services Australia. Our expert professional will make it easier and cost-effective than hiring, training, and managing an in-house team.

Make Your Brand Visible with these Online Brand Reputation Management Tips for 2021

Are you as a brand, is fighting for space and visibility in the digital world?  In this era, your business’s reputation can either make or break your success. Hence, every brand needs to focus proactively and meticulously on its online brand reputation management. ORM is not just about monitoring online reviews but also includes checking news sites and investing in public relations.

Hiring the best online reputation management company Australia will boost your brand recognition and offers a solution that makes your customers happy.

Here is a list of tips that marketers need to adopt for 2021 to Elevate Online Reputation Management Strategy for their business:

Your Customer Is the Actual king 

All businesses need to understand, sit up and respect this. The Reviews and feedback from your customers are your only lifeline. You should always remain patient and kind to hear their opinion Make sure you aren’t showcasing your brand’s supremacy over them. For example, if you as a company made a genuine mistake, hear it out from the customer and apologize. Even if the customer is wrong, still you cannot tell them in an argumentative manner. Make sure to handle the situation tactfully and diplomatically to get an amicable solution. Hence, any kind of negative feed, comment, or update should be immediately addressed and taken care of.

Be Careful About your Social Media Accounts

Trolls on social media are the basic example of failing brands these days.  Hence, marketers should always adhere while reverting to trolls and backfires.  As a marketer, you should understand where and what needs to be reverted to and what tone should be adopted while having a conversation with your customers without disheartening them. There might be few followers who may have actual and genuine issues with the brand. Hear them before backlashing.

Focusing on the Online Content 

Using some advanced ORM tools for an effective method of managing the online reputation of brands. Using powerful tools that help brands proactively by monitoring their online presence and addressing issues can be a plus point for your online content. Thus, Marketers need to be smart to handle in case of any negative impact on their brand’s visibility for an amazing and credible web presence for their brands.

Launching Link Building Campaigns to Enhance Rankings 

Once you have your positive content, you can focus on building website links to improve the overall site authority and SERPs of your site. Connecting with a Website Development Company in australia will help brands to overcome a barrage of negative press coverage due to a crisis or mishap. Hence, the more links you can build, the better your campaigns will be.

Hiring an ORM Reputation Management Agency

As a business owner, it is essential to ensure that all of your marketing needs are met, including your ORM. But It can be exhausting staying updated with all the digital marketing trends out there. This is where o3 Digital can come in: We are the best digital agency Australia to manage all your all-heavy lifting work for you and makes sure that your business and brand shine in. Our dedicated team will constantly monitor your brand’s online presence across all digital locations while incorporating SEO best practices and helps elevate your online reputation management strategy.

Why Marketers should start focusing on YouTube Hashtag Optimization

Hashtags were started in 2009 though Twitter and has become an essential source of social media. Using hashtags will help you to connect or find a specific topic, event, theme or conversation. When you put a hashtag on a post, it will add a hyperlink to it that allows users to click on it and see the posts.  When it comes to YouTube hashtags it enables a user to search for videos related to their interest. Being the second biggest search engine in the world, YouTube has the largest online video database in the world.

Like the other three social media platforms, YouTube uses hashtags to make related content easier to view in a single location, allowing you to find the best content for your requirements. As YouTube has limited number of tags that an individual can include, adding most vital keyword phrases on priority and adding specific multi-word tags later would be more that are easier to rank your video.

How to add hashtags for your YouTube SEO?

Adding YouTube is as easy as adding a video description and video title. You just have to add your hashtags on the video description and uploading the video. This allows you to see the hashtags above the video.  Make sure that the hashtags you use should truly reflect the content that your users would expect after typing their words in the search bar.

Another main reason why hashtags are added in the YouTube platform is because YouTube wants its users to avoid misleading and offensive content, as per their new policies. It allow users to access more quality, informative, and authoritative content. You can even hire a youtube advertising agency australia to begin your video marketing.

How to optimize for YouTube’s algorithm

YouTube is essentially a search engine for videos that uses a sophisticated ranking algorithm to surface content to viewers. Gaining following or ranking your videos higher in YouTube search include uploading fresh contents with high user engagement and relevant concept.

Metadata is Vital

Metadata is all about including information about the particular video that includes description, tags and annotations. It helps your video stand out to get easily found by the algorithm and this lets content creators to optimize metadata to maximize visibility.

Cross-Checking

To create an effective metadata to help your videos, you should also monitor your competitors to help your video get SEO optimized with YouTube’s algorithm. Don’t forget to cross check your keywords, tags, title, description and custom thumbnail ready to go before you press the upload button.

 keyword research

When trying to finding right keywords on YouTube, you should also use more traditional keyword research tools. This helps in categorizing your video by keyword, but it limits the number of tags you can include.

Our Recommendation

Hashtags are an important element of social media and YouTube is a very useful platform that adds another degree of searchability in users and brands. So now that you are all set with why Marketers should start focusing on YouTube Hashtag Optimization, it’s time to create video-based contents for your business and marketing. If you have questions and inquiries about YouTube SEO and SEO in general, connect with the best digital agency Australia to keep your online game strong.

Top Digital Marketing Tools To Grow Your Business In 2021

Digital marketing today has helped businesses with an equal opportunity to fight for customer’s attention. Modern-day businesses require the online trust of customers and it can only be achieved with the right strategies and tools. From optimizing your brand in a search engine to bringing your business to top ranks, digital marketing helps businesses to boost their sales and increases the confidence of customers.

To keep up with marketing today, we are presenting the top digital marketing tools in 2021 to uplift your brand, business, or company.

SEMRUSH

A highly effective and all-rounder digital marketing tool, SEMRUSH is all about improving your SEO strategy, performing keyword research, position tracking, and identifying backlink opportunities. It helps businesses to generate more prospects by having information that enhances the overall site ranking and improves conversion rate.

Canva

Canva is a great and well-suited user-friendly social media tool to create professional-looking graphics and It’s easy to size photos for different platforms like Facebook, Instagram. From helping an individual to add different text elements very easily to creating social images, CTA buttons, and infographics for free, Canva is a perfect tool for every beginner who doesn’t have access to more advanced platforms like Photoshop. It can also save you a lot of bucks of hiring a social media agency australia in the beginning.

Google Analytics

Google Analytics is a must-have digital marketing tool that makes it easier for businesses to track traffic and know which pages and content are getting more viewed. It will also help in knowing how your customers are engaging with your site through insights. It also helps businesses to easily compare product performance for e-commerce sites and give reports to the client about every product sale. So when you are looking to increase your understanding of analytics, there is nothing better than Google Analytics.

MailChimp

Mailchimp is the most powerful digital marketing tool in the email service providing market and has an absolute giant marketing space based on the size of your email list. It helps you to create landing pages and surveys. It also enables you to compare your response in terms of the number of clicks and how many recipients have unsubscribed. So, if you’re new to digital marketing tools or email in general, MailChimp represents a great starting point for your business.

Visual Website Optimizer

A/B testing is the essential part of digital marketing which helps you to increase conversion without spending on acquiring new traffic. Visual Website Optimizer streamlines the process for anyone who has a website and needs to test different options before making a real business decision. You can quickly see which version of your site is the clear winner in terms of clicks and conversions. Hence, it helps businesses by educating the marketing team on what works and what doesn’t.

Why O3 Digital?

With such a large selection of digital marketing tools, it is essential to know which ones truly drive results. So now that you are all set with the top tools for your business and marketing, slay your 2021.Note: If you’re struggling to develop a digital marketing solution for your business, connect with the best digital agency Australia or simply visit www.o3digital.com today.

The Difference between Remarketing Vs. Retargeting: What You Need to Know

With so much marketing technology around us, businesses are already reaching out to people who’ve already come in contact with their brand. Either they visited your site, saw an advertisement campaign by you, or have clicked on a PPC ad, brands have marketers are enabled to target them and market them again. If you are still looking to advertise, market, take your business online or need incredible ROI, join the best digital agency Australia to uplift your business.   

What is Remarketing? 

Remarketing is all about re-engaging your potential customers through email campaigns. From shopping cart abandonment email campaigns to upselling marketing emails remarketing brings your sales funnel. It is a popular method used by the marketers to target their ad campaigns to people who have visited their website before. This is why it is referred to as ‘re-marketing.’ Ionly targets people who have already shown interest in your business to generate more traffic to your site. Hiring an Instagram ad agency  can help your business to remarket more valuably. 

Advantages of Remarketing 

  • Retargeting for email campaigns have Higher conversion rates as 41% compared to the average eCommerce conversion rate of 1-2%. 
  • Recycling and repackaging your content marketing material will save your marketing on your product costs across the board. 
  • Remarketing emails generate nearly doubled revenue compared to non-targeted campaigns 

What is Retargeting? 

Retargeting is all about targeting people who have shown interest in your product or service but have not completed a transaction. Whether the interactions have done through visitors taking place on your site though clicking on the navigation or watching a video, it can be tracked by a snippet of code in browser called cookies. When the visitors leave your website, the browser cookie follows them to other search engines to monitor their other actions. And this is how it gathers the visitor’s data. Therefore, you have “retargeted” them in your advertising based on their previous interactions with your website. Businesses can either choose to enable cookies for all visitors or particular users that take a specific action. This helps to retain users that are interested in your brand and through retargeting, it serves to increase conversions and sales.  

Advantages of Remarketing 

  • It enhances your ability to advertise across the internet to reach website visitors with the most engaged parts.  
  • It offers you an additional discount to select more compelling ad copy, or changing your approach to make the sale. 
  • It stays at the top of customer’s mind to make your leads.  

The Conclusion of Remarketing and Retargeting  

Both are powerful branding and conversion optimization tools that works as the great part of a successful digital marketing strategy but they can’t drive people to your site. Overall, we have cleared that there is a big difference in both, the most essential thing to focus that whenever retargeting and remarketing is their shared, the motto has always been to re-engage with the potential audience that are interested in your brand. This not only increases your conversion rate but also enables you to target the users that mostly purchase from your brand

Boost Your Brand Awareness in 2021 with these Content Marketing Strategies

Content Marketing is a route to build your brand while content writers help businesses to get promoted and reach out to the attention of a wider audience of your business. It is an effective method to enhance an individual brand growth by improving business results. Brand awareness is an important part of this digital era and creating content strategies through blogs, case studies, emails, social media, webinars, etc. leads your businesses into a good sales funnel. Let us move forward with few Content Marketing Strategies that will help you to boost your brand awareness in 2021.

1. Leveraging your SEO

Performing search engine optimization for your content strategy is the best way to speak about your brand through digital marketing. Keep your website SEO friendly for your visitors by doing free of cost activities like submissions and keyword-based writings to create your brand awareness. Doing Paid SEO activities need to be done with a proper strategy by opting for the best digital agency in Australia that will help your business to find keywords relevant to your brand. Creating relevant content will let people search for things they’re looking for on SERP. Let your brand become visible on Google with the right content strategy through SEO.

2. Creating killer and Relevant Content

Not having a high quality can turn off your business marketing. Make sure your content is up to the mark else it will never help you with building your brand awareness and engagement. Always make your content by keeping your target audience in your mind to bridge the gap between your message and readers. Focus on their pain points and develop content that can solve their problems.

3. Creating an Email Marketing Strategy

Having an email marketing strategy especially for B2B emails, have an average open rate of about 15.1% with a 3.2% CTR. Your email marketing list of your visitors should be up-to-date and your CTAs should be bold and clear for your customers to bring conversion. Make sure that content should include a catchy subject line with a high level of customized content to provide offers for unique audience segments.

4. Creating a Video Marketing Strategy

Video marketing has proven to be the most effective content strategy to skyrocket your business. Using Video marketing for your content helps you to promote your brand by enhancing your products and services. It not only increases your business engagement but also and educates your potential customers regarding your services. Prospects. It builds customers’ trust and credibility towards social shares. You can use case studies videos, explainer videos, or customer testimonials as a beginning. Try to use a clear call-to-action on your Instructional videos to instruct your users the way to your website or other web pages. Hiring an affordable web design services in australia will work as well.

Conclusion

All the strategies that we have mentioned above will surely help you to boost your brand awareness and that too in a cost-efficient manner. You can also come up with new campaigns and strategies to engage your audience through your content strategies. Hiring O2 as the best digital marketing agency in Australia will help you with a proper brand-boosting for your business.

How to Perform Digital Marketing on LinkedIn

LinkedIn is one of the greatest places to perform network marketing and growing your business. The platform is used to build brand awareness and relationships by posting engaging content with potential customers. It’s all about business development, professional connections, and industry discussions. From business discussions to a growing email marketing list, LinkedIn boosts your marketing efforts and connections with consumers. Of course, you need to opt for the best digital agency australia, you need to understand why LinkedIn is essential for digital marketing.

Why LinkedIn is an important part of Digital Marketing?

LinkedIn is just not about marketing your products and services but connecting with huge professionals and industry experts. Having a marketing strategy specific to the platform is so important for digital marketing and to help you navigate LinkedIn as a marketing platform, we will help you to find new customers, professionals to grow your business by, representing 5 LinkedIn marketing tips to perform digital marketing.

  1. You will find highly targeted customers and connections
    As LinkedIn is a professional platform but targeting your audience there is the easiest way to build your marketing connections. By targeting the exact industry, company size, and job role, you will get to know who would buy your product or service. For example, selling customer support software to small businesses in the Indian region will only require an advertising campaign to showcase your businesses under 100 employees, based in India– and within that grouping, only to executives at those companies with a customer-support title.
  2. You will grow your email marketing list.
    LinkedIn writes a crafted letter to individual connection by saying “thank you for being connected on LinkedIn” and lets you message 50 people at a time. And this is how you can invite individuals to be a part of your email marketing list of personalization. Adding 300 connections in a week is a great way to start your email marketing.
  3. You can use sponsored updates.
    An excellent way to promote your business and target your audience is to create an engaging content audience with a strong call to action by using sponsored updates, your business can push their post on every individual’s LinkedIn feed. The PPC or 1,000′ impression feature on LinkedIn offers demographics similar to other social platforms by targeting their location, gender, and age. Another difference is that you customize your ad based on the individual’s company name, job title, job function, skills, and groups. You can filter out everything and can only target interest industries without competing against irrelevant companies and messages.
  4. You can post high-quality content.
    Using good content can be highly targeted and establish your business. A good piece of content will not only make your business stands out but will also provide more leads to more business. You just have to offer real value and useful information to your potential audience and people will automatically be yours. Join LinkedIn groups that are relevant to your target demographic is a great way to save money when building relationships with potential clients. It will not only help you to know what your audience is talking about but will also enable you to message those group members even if you aren’t connected.
  5. You can make your business page stands out 
    Creating a LinkedIn profile and not maintaining is the worst. Your Business page should be updated regularly to make sure that your brand is running actively. From updating the right and complete information about your business to creating content and daily posting, your page should be consistent with your website and any other social media profiles too. Start with connections and then build relationships to nurture specific connections to grow the relationship.

Conclusion

Linked is a professional platform which is designed to establish and reinforce business relationship to add value in your digital marketing. Now that you are all set to use LinkedIn to perform Digital Marketing, let us help you to connect with the right digital marketing sydney or Australia for your online marketing services. Connect to us today.