The recent pandemic has driven economies to the brink of a global recession. What started as a mild slowdown could now potentially turn out to be an economic avalanche. According to a recent report published in The New York Times, Australia has plunged into its first recession in 30 years. Another study published by Fast Company suggests that 21% of business leaders predicted an economic downturn in the next two years for the world economy. So, the economic recession is very much a reality today and can severely damage businesses all over the world.
The good news is that like every recession in history; this will also run its course and fade away. While the economy is in recession, businesses tend to be cautious of expenditure and adopt more austere measures to sail against the winds. This is crucial; however, it cannot be a permanent solution. Like in life, business leaders also need to hope for a good time. But it is equally important to prepare for the worst. Therefore, making business recession-proof through various digital marketing initiatives is a way to adopt today.
How can digital marketing help you sail against the winds?
In times of recessions, consumers deliberate much before putting their money on any endeavour. They look for the reputation and trust that a company has made in the market before choosing it as a partner. Therefore, the chances to attract potential customers solely rest on the reputation you have built in the marketplace, the visibility you have achieved and the message you send to your target audience. Digital marketing is one such platform from which you combine brand building with a smart media strategy to get through trying times of downturn.
To keep you sailing through this, your potential customers should know that you are the best option they have got in the market to do business. Positive brand building initiatives by professional digital marketers can be a game-changer in these times. Your lead generating activities through social media optimization and SEO activities can put you on the growth path even if your deals are not closed immediately. If you have leads at a slowdown time, you will have something to work on rather than having no opportunities when things are booming again.
Digital marketing efforts at a time of recessions
Aim for a wider reach
Today almost everybody is online and businesses have their online presence. Pandemic has also fueled digital transformation and many marketing teams are entirely reliant on digital marketing. Getting wider reach for your business was never so convenient and indispensable, especially with widespread digital transformations. Multiple channels such as websites, social media, email, newsletters, etc. are handy in gaining wider reach for your business.
Invest in targeted marketing
Traditionally, the business was all about going out and selling your products or services in the local market. Digital marketing changed them all. Now the entire world is your potential market. Therefore, it is more crucial to focus on targeted marketing. To bolster our business prospects, we need to up-skill our digital capabilities and focus our business according to the target customers’ demographics, interests, and age group. Target marketing paves the way to reach your customers and serve them directly.
Work on data-driven insights
Even in times of recession, knowing your customers and their preferences is critical. This can help in creating fool-proof marketing strategies to fulfil their requirements. Smart use of data gathering and tracking programs such as Google Analytics will give a comprehensive data-driven insight, so you learn about the pattern of sales reports and consumer trends. Through this, you can track the best performing campaigns and continue running them so that business remains trickling in during times of recession as well.
Work on Customer Retention
There is no denying that getting a new customer in an economic slowdown is an uphill task. The best and probably only way to sustain the tough times is to retain customers. The best businesses in the world thrive on repeat customers. An increase of 5% in customer retention can bring 25% to 95% more in profits. Therefore, retaining and keeping your customer engaged are the ways to go if you want to make your business recession-free. Customer engagement can be enhanced through promoting interaction on various digital channels, including discounts on your website, targeted high-quality content, informative emailers, entertaining social media posts, etc. Also, following up with customers after purchase to know customer experience can go a long way in client retention.
Recession is no daily share market crashes that the economy may recover just as quickly. Yes, recessions are also not a permanent phenomenon and fade away, but their repercussions are far-reaching and can debilitate a nation’s economy. In these times, you have to build and defend your brand image through smart digital marketing strategies. O3 Digital is one of Australia’s reputed digital marketing agencies, which helps you increase your online reach and leverage its expertise and experience in SEO and social media marketing.
Getting your website classified in Google index is possibly the first and foremost goal of any up-and-coming business website. Digital marketers also use different tactics and methods to get it done ASAP. While there are many ways marketers can opt in their quest of how to get ranked on Google, but it is also the responsibility of key individuals in an organisation to understand the ranking process, so they can expect realistic results.
Let us discuss a few of them:
How Google Indexing Works
Google index can be compared to a massive library that is larger than all the physical and virtual libraries in the world combined. And the index contains billions and billions of website pages and information. Now it’s Goggle’s job to pick up and show the most relevant ones according to the search queries. In such a humongous pool of information, Google has to constantly search and identify for the new content along with the deleted one to keep the library updated. And in all this hotchpotch, businesses with a new website have to index their website into Google index to make it appear in search queries.
Moving forward to the problems that businesses and marketers face when trying to earn their place in Google index in 2020; we can see that there are some methods that everyone can use to make your website more ‘searchable’ and speed up the indexing process. Here’s a detailed overview of Google indexing factors 2020.
1. Create and Submit a Sitemap
Creating an XML sitemap can be effective to get your website indexed fast. To better understand this factor, managers have to know that a sitemap is a list of all the important pages on your website written in Extensible Markup Language (XML) format for making it easier for search engines to find and understand them.
A sitemap helps search engine bots and algorithms navigate through your website easily. This way, they can discover new content and start indexing website pages. It improves your overall visibility on search engines such as Google and Bing and ranks new pages without any backlinks. The best part of creating a sitemap is that Google offers sitemap submission facility in which businesses can manually submit their sitemaps that speeds up the indexing process and increases the probability of appearing in search engine results.
2. Remove ‘Nofollow’ Tags
There are also times when Google bots cannot crawl through your website pages and it becomes a cause for the delay in indexing. This happens because your website pages have internal links containing a “rel= nofollow” tag. This tag doesn’t allow search engine bots to crawl through and in turn, your page doesn’t get indexed.
Hence, Google servers do not receive any indexing data about the page and that page doesn’t appear in search results. The best and quite simple way to tackle this issue is to check your internal links for ‘nofollow’ tags. Once you remove these, Google bots can easily follow the link and discover the content on the webpage.
3. Misplaced NOINDEX Tags
NOINDEX tags are a big reason that restricts the indexing process. This is like, you yourself are not allowing Google to index your website pages. As a result, it won’t store the page on Google database or show on the search engine results. Therefore, if any page on your site has a misplaced NOINDEX tag, it will prevent it from indexing and ranking as Google won’t include it in its index. To check for a NOINDEX tag, go to the <head> section of your webpage and look for the meta tag containing NOINDEX.
4. Don’t Forget to Check for Robots.txt File
After NOINDEX, you have to check for the robots.txt file. This robots.txt file tells Google bots where they can go and where they can’t go on the website. You just have to add robots.txt at the end of your website URL and you can see if it exists or not. If the code exists, you have to delete it so that Google bots can crawl and indexing can start from now on.
Google indexing seems quite a basic thing to most businesses and marketers, but it is not. Marketers have to be prepared for issues that are a result of mere ignorance or human errors and tackle those as soon as possible to get the website indexed and appear in search engine results as soon as they can. O3 Digital is the best SEO company in Australia that believes in maintaining transparency in processes and communication, cultivating long–lasting relationships, speedy communication, discipline in commitment and a solution-focused attitude.
Social media algorithms are quite similar to a data puzzle just waiting to be solved for many social media experts and marketers. And for businesses, they can also be a nightmare because they don’t know what’s going to hold their content down. On the other hand, algorithms of social media platforms may seem helpful to the average social media user as they assist to navigate through content and only receive relevant content rather than random posts.
Such algorithm issues are often quite hard for even marketers to understand as they are in constant struggle with algorithms and often user trial and error methods for getting the job done. Many times, their campaigns pick up the pace from the very start, whereas in other cases, it may take from a couple of months to a quarter to even a campaign to start showing results. The silver lining in all this is that social media algorithms are not as mysterious or spiteful as business owners often think.
Here is a detailed break up of information regarding social media algorithms and how we can understand them better for greater results.
Understanding Social Media Algorithms
As simple as it can be; an algorithm is a set of mathematical equations that specifies the behaviour of a batch of data. On social media, algorithms help maintain order and not to mention their role in deriving search results’ ranking and advertisements. Social media platforms use algorithms that direct pages and content to be displayed in a certain order.
With billions of users worldwide, social media platforms have to manage and monitor a humongous number of online users every minute. Such a task is humanely impossible, which makes complex algorithms quite crucial in the overall management of content and data. In any case, only these big social media platforms truly understand how their algorithms work, but still, there’s a window for social media experts and strategists. They can identify patterns through case studies that reflect patterns in user behaviour, the type of content, advertisement display, distribution of advertisement, and so on.
Therefore, there’s a need to closely observe and understand the patterns in key social media platforms across the globe. Here’s a detailed analysis of the functioning of algorithms of a few major social media players.
Facebook’s algorithm layout is focussed around meaningful customer management. The algorithm is created for intensifying the significance of local, familial–friendly posts for improved viewership instead of business-oriented content. On the other hand, paid content that is usually business-oriented is ranked separately. However, even that content revolves around better user engagement, response and relevance to the content.
This shows a pattern in which the algorithms are directed towards creating and circulating user-friendly content. The algorithm also looks after spam management as its discarding of more than 500 million fake accounts since 2018-19 shows its concern and effectiveness of algorithms.
Quite different from Facebook, Pinterest follows a different layout and follower strategy, which focuses on a guided search method using the data collected from previous user interactions to encourage new engagements.
For instance, if a user had previously viewed wedding hairstyles, then the Pinterest algorithms are more likely to show more wedding hairstyles the next time that user logs in.
The benefit of such an interest-based algorithm is that it always shows the user something they already like. This pushes content that is more likely to be consumed and enjoyed.
LinkedIn is a leader in the professional world of B2B marketing which is recognised by all unanimously. This is a social platform dedicated to networking. Whether it is about connecting job-seekers to employers or service providers to clients, LinkedIn facilitates business-related interaction; even for the Fortune 500 companies.
LinkedIn utilised an algorithm that uses connection and engagement as a benchmark. This algorithm and its tracking are so strong that it only focuses on relevant content. This is proven by incidents where despite not having a lot of links in someone’s networking chain, they can still build their network later if they have read-worthy content.
No matter how much speculation and patterning goes into the minds of social media experts, social media algorithms will continue to challenge them and keep them on their toes. In any case, understanding algorithms and their functioning is crucial for growing your social presence in the long run. In such a scenario, SMO experts in Australia will have to do anything that they can to stay in the good graces of each network’s algorithm.
O3 Digital is the best SEO media agency in Australia that believes in maintaining transparency in processes and communication, cultivating long–lasting relationships, speedy communication, discipline in commitment and solutions–focused attitude. Their processes and dedicated staff have been the driving force behind their goal of achieving clients’ objectives such as increasing their traffic, leads, and revenue to maximise ROI.
Social media is as much a marketing landscape today as a traditional one. And among all, Facebook is still one platform that gives businesses the traction and lead they deserve. After all, it is home to more than 2 billion monthly active users across the globe and Facebook marketing for businesses is one of the most viable digital marketing options today. Whether it is about setting up a new page for your up and coming business or you want to revamp an existing one, it’s a great initiative.
However, no matter how simple it might seem, setting up a Facebook business page requires a detailed strategy that covers all the possible aspects needed for maximum retention and engagement. This is because not having a comprehensive strategy for your business’s Facebook page reduces the probability of lead generation and customer engagement.
Here are a few useful tips to make your business Facebook page the best it can be.
Tip – 1: Don’t Ignore the Significance of Filling out the Basic Information
When creating a Facebook page, it asks for the basic information categorically for ‘business’ and ‘personal’ pages. After that, you can enter basic information such as the name of the page, category of the business (industry), address and contact information. Here, you have to keep in mind that you will not be able to change the page name later, so you’ll have to be careful about it. In addition, fill in all the details cautiously in one go as changing basic details too often also negatively impacts the customers.
Tip – 2: Add a Catchy Profile and Cover Photo
The profile photo cannot exceed the resolution of 170 px X 170 px with square dimensions. Similarly, the cover photo has to be in the landscape dimensions with the best resolution of 820 px X 462 px. Here, you have to be quite aware that the images you are using must be in-line with your industry, business and of course, the content that you are going to post on a regular basis. In addition, never ever post a cover or profile photo of your business’s founder, CEO as it is often considered unprofessional among clients.
Tip – 3: Don’t Miss Out on Page Details
As soon as you’ve completed the previously-mentioned steps, Facebook will pop-up a few tips to help you complete your overall page set up. However, you can also go to the ‘settings’ and choose and fill fields such as Description, Category, Contact Information, Location, Hours (time frame when you/page admin is available for interaction), and more (in-case you want to specify the price range, products/services description, other information, etc.). All these details will be displayed on your ‘about’ page and therefore, you’ve got to be entering information that is precise and extremely relevant.
Also, do not forget to add a username to your page as it will automatically create a separate, unique URL that you can share with your clients and customers. And not to forget the ‘add a button’ option as it allows you to add a custom CTA that your clients and customers can use to send messages or even make phone calls.
Tip – 4: Add a Personal Touch
This is one of the critical steps as customising your Facebook page with all the possible UX, UI elements will help a visitor better engage with your marketing goal and message. You can use different free and/or paid templates that will add a certain look and feel to the page. It will convey the type of products and/or services and services to the visitors and will also make your brand stand out from the competition. Here, the key is not to add the best design or images to your template; instead, it should be about making it more user-friendly and in-line with the overall marketing strategy.
Developing a smart Facebook marketing strategy and implementing it is one thing and they being successful is another. Therefore, marketers need to regularly monitor and adapt their strategy so that they can measure its proficiency and make changes accordingly.
O3 Digital is the best social media marketing agency in Australia that believes in maintaining transparency in processes and communication, cultivating long–lasting relationships, discipline in commitment and a solution–focused attitude. Their Facebook business page management service can be considered one of the best in the industry as their dedicated staff has been the driving force behind their goal of achieving clients’ objectives such as increasing their traffic, leads and revenue to maximise ROI.
There is no doubt that the secret to a great blog depends majorly on its content quality. But sometimes, despite excellent quality content, a blog might not fetch the right result and able to convert well. Many SEO Agencies and Content marketing companies in Australia face this type of problem.
Do you face this problem too? If yes, then you don’t have to worry about it anymore. In this blog, you can find the solution you are looking for.
Although content is the king behind the success of a blog, sometimes, this king needs to be accompanied and guided by other digital marketing factors as well. Here we’ve mentioned a few tips that will allow you to write and optimize blog posts that convert.
- Study the target audience: This should be the first step before any person or writer begins the process of writing a blog. The writer must understand and know who the audience is and what they are looking for. Instead of just simply guessing about what the audience wants, the writer must first do proper industry research and competitor analysis. And for the benefit of the writer, there are tons of resources available out there that can be used to make the industry research process easier.
- Use compelling headlines: The headline of a blog plays a major role in catching the attention of the readers towards your blog. This means that if you don’t have a compelling headline, then there’s a good chance that your blog post will not be read or shared. So, if you want your blog to be a success, then you must first come up with a striking and unique headline. There are some very useful applications and tools available for this purpose from which you can take help.
- Add images: It is a common human tendency to process visual content faster than text-based content. That is why, adding captivating images to your content can help in boosting blog engagement. But avoid going with a generic photo and try to include a photo that can engage your audience and trigger emotions in a unique way.
- Optimize for SEO: Every professional blog writer in Australia would know how important and beneficial SEO practices are for a blog. It is essential to optimize your blog according to the SEO ranking factors in order to maximize the SEO rankings. You can take help from SEO blog marketing agency for this purpose. Also, here are some of the tips that you can follow:
- Add a proper meta title
- Add a proper meta description
- Optimize for focused keywords
- Use related keyword variation
- Add alt-text to your images
- Embed internal links to your other content
O3 Digital Marketing Agency
O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained the reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO and digital marketing services.
By taking advantage of our wide range of digital marketing services and SEO techniques, you will be able to create blogs that will lead to more traffic to your webpage.
Today digital marketing requires as much focus and effort as any traditional marketing method. The reasons are pretty simple. The number of internet users is increasing day-by-day along with the average time that they spend online. This year, COVID-19 made people spend their maximum time on websites related to news; almost double, whereas, the time spent on OTT platforms has also witnessed a spike. These changing trends along with remote working among everything else are enough to influence digital marketing strategies and trends across the globe.
Talking about the rising trends, social media has become an integral part of digital marketing. And people across the globe are utilising best smo services in Australia that provides the methods and trends to earn money and generate revenue for their businesses. And here are a few drivers related to social media that are influencing digital marketing trends in 2020.
COVID-19 and Digital Marketing
Multinational companies have suffered heavy losses as they had to cancel orders/performances/shows/events and whatnot. Digital marketing came out as an apparent champion and companies who didn’t even have any social media page have now started online trading on various social media platforms. The key aspect in all this is flexibility that allows businesses to adopt and change their strategy as per the need of the time.
Creating Marketable Content
Old-school content formats are fading away and both customers and businesses are refusing to support fake advertisements, testimonials and press releases. Businesses are hiring graphic designers, content writers and other types of content creators who can make the content more appealing and attention-worthy. Today more and more people (who may be existing and/or potential customers for many businesses) are coming online. They are regularly streaming videos and movies and are also quite active on other social media platforms. Such a huge user base can be tapped into through content that is relevant, trendy and of course marketable.
Promoting User-Generated Content
User-generated content (UGC) is always unspecified; it can be text, videos, images, advertisements, all designed by the people. Platforms such as Instagram and YouTube are full of all types of great customer-generated content that can play a crucial role in promoting credibility and improving your marketing strategy. It establishes trust among your clients as the majority of people trust the recommendations and opinions from other users that might be creating/promoting content/products related to your business.
Taking things forward from here, Influencers and bloggers are the best sources when it comes to user-generated content. Influencer marketing is one of the most reliable methods to instantly intensify your marketing campaign and boost awareness. According to Forbes, today influencer marketing is evolving faster than digital advertisements. Also, importance is placed on leveraging an enterprise leaders’ supporters to promote growth.
It is more of a word of mouth advertising that revolves around making full use of the potential of a few pioneers to enhance your brand image for a bigger market. Influencers can help spread the news about the business and/or products through various social channels. Influencer promotion is more real and trustworthy than corporate publicising as more customers trust influencers’ assessments of products and/or services more than typical brand promotions.
Most websites on the internet today rely on chatbots for primary interaction with their clients and customers. The need for employing a customer-attendant becomes negligible. Still, businesses can employ customer support executives for after-sales support and for situations where human intervention is an essential. Responses provided by chatbots are immediate, precise and they can also provide review customers’ entire purchasing history. These are humble helpers that offer exceptional client care by living up to clients’ expectations and robotising redundant operations.
Every image, caption, video and everything that you can consider as ‘content’ has to have a strong connection with the brand and its vision. All of these aspects have to be well-planned before it is being published on any platform. The reason for such reforms is the changing digital marketing trends in 2020 as many visitors get irritated with conventional publicising impacts. For instance, the intensity of personalisation clearly reflects in brands such as Netflix and Amazon with their custom-made suggested items or multimedia titles.
Like any other industry, digital marketing worldwide is also going through paradigm changes. Staying at home and remote working has induced changes in people’s online behaviour and marketers have to understand and adopt accordingly. Although some of the changes are new and marketers also didn’t have the bandwidth to implement those, they are most certainly affecting the decision-making process of buyers across the globe.
O3 Digital is the best digital marketing agency in Australia that believes in maintaining transparency in processes and communication, cultivating long-lasting relationships, speedy communication, discipline in commitment and solutions focused attitude. Their processes and dedicated staff have been the driving force behind their goal of achieving clients’ objectives such as increasing their traffic, leads, and revenue to maximise ROI.
All of us know that Google is the most trending search engine used by all businesses for promoting their business online. It is undoubtedly the best search engine at present that can make a business flourish by using a variety of digital marketing tools. But in order to be able to flourish and grow, a business must necessarily keep up with changes in Google Search’s ranking algorithm.
The Local SEO for small business is also another extremely dynamic field that continues to evolve rapidly with each passing day, thereby making it crucial for the SEO experts to stay informed on the most important google ranking factors.
Here is a list of the top 5 Google ranking factors for SEO you should know:
- Website URL: The first primary factor to be considered for the Google SEO ranking is having the right kind of URL for the website. It is important because the Google team will visit this URL and look at the page content to understand what that page is about.
- Backlinks: It is one of the strongest ranking signals in Google’s search algorithm. A website having more links from multiple high-authority domains has better chances to rank well for top keywords and every online marketer needs to pay close attention to their backlink profiles.
- Semantic saturation: It is important to construct SEO content that consists of an appropriate number of relevant keywords, entities, and images for the length of the copy. This is because of the ranking factors that matter the most depending on quality content development.
- Mobile optimization: Recently, Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. That is why in order to have your website ranked higher in search results; it is necessary to make sure that it is designed for mobile users.
- Website Speed: The website speed is always considered as one of the leading SEO ranking factors. Google provides its users with search results from sites that provide the best user experience and the websites with fast page speed have more chances to rank higher at the top web results.
SEO Solutions by O3 Digital Marketing Agency
O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO (search engine optimization)and digital marketing services.
Every business creates a website with an aim of getting it on the top rankings in the search engine, as higher ranking equals more organic traffic and more customers for your business. But to make your website appear on the top results, it is important to adopt an effective SEO strategy that can attract more organic traffic to your website.
SEO has changed a lot since the past few years. The continuous advancements in algorithms and the introduction of machine learning to search have made practicing perfect SEO a hard and challenging process.
Given here is a list of the top 5 best and most effective SEO strategies that will help in driving organic traffic to your website:
- Analyse the competitor’s website: Identifying and analysing the competitors’ website is one of the most effective SEO tactics that helps a business to higher its rankings. This is because a thorough analysis helps businesses discover areas where their competitor is succeeding and possibly unearth weaknesses they can benefit from. An organisation can identify its key competitors, either by industry, geography, keywords, or other relevant factors.
- Analyse the Backlinks: The backlinks are an invaluable and essential part of every SEO strategy. It is important to check their performance because not all backlinks are created equally and some perform better than others. This will help the business to focus on the types of backlinks which are most valuable and understand which sites tend to drive the highest quality traffic.
- Optimize Page Speed: The increase in internet speeds have made it even more necessary to increase the overall website speed and performance. This is important because a website with reduced speed will lose the customers for the business since the majority of the users prefer leaving the website if it takes too long to respond.
- Optimize for Mobile: The mobile search market has been growing rapidly and at present, more than half of the global web traffic comes from mobile phones. The customers from all over the world use mobile devices to access the website. These mobile devices carry strong capabilities of bringing more traffic to the page. That is why it is extremely beneficial for a business to build a website that focuses on the mobile experience.
- Use Structured Data: Structured data is important to improvise and enhance the website content since it helps Google understand the content better. This further increases your website content’s chances of showing up in the rich results and getting higher click-through rates, traffic, and more.
SEO solutions by O3 Digital Marketing Agency
O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we have gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO and digital marketing services.
It makes it much easier for users who are potential customers to find your website.
It makes it much easier for users who are potential customers to find your website.