5 Major Google Ranking Factors Affecting SEO

All of us know that Google is the most trending search engine used by all businesses for promoting their business online. It is undoubtedly the best search engine at present that can make a business flourish by using a variety of digital marketing tools. But in order to be able to flourish and grow, a business must necessarily keep up with changes in Google Search’s ranking algorithm.

The Local SEO for small business is also another extremely dynamic field that continues to evolve rapidly with each passing day, thereby making it crucial for the SEO experts to stay informed on the most important google ranking factors.

Here is a list of the top 5 Google ranking factors for SEO you should know:

  1. Website URL: The first primary factor to be considered for the Google SEO ranking is having the right kind of URL for the website. It is important because the Google team will visit this URL and look at the page content to understand what that page is about.
  2. Backlinks: It is one of the strongest ranking signals in Google’s search algorithm. A website having more links from multiple high-authority domains has better chances to rank well for top keywords and every online marketer needs to pay close attention to their backlink profiles.
  3. Semantic saturation: It is important to construct SEO content that consists of an appropriate number of relevant keywords, entities, and images for the length of the copy. This is because of the ranking factors that matter the most depending on quality content development.
  4. Mobile optimization: Recently, Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. That is why in order to have your website ranked higher in search results; it is necessary to make sure that it is designed for mobile users.
  5. Website Speed: The website speed is always considered as one of the leading SEO ranking factors. Google provides its users with search results from sites that provide the best user experience and the websites with fast page speed have more chances to rank higher at the top web results.

SEO Solutions by O3 Digital Marketing Agency

O3 Digital is a leading Digital Marketing and SEO Agency in Australia that delivers digital transformation and marketing services to all types of businesses. Our services consist of a wide range of customized digital marketing solutions, including eye-catchy web pages, to analytical SEO programs to attractive social media marketing strategies. Over the years, we’ve gained a reputation as one of the most trusted SEO companies in Canberra by providing top-class SEO (search engine optimization)and digital marketing services.